Articles

Clayton Smith

Content Strategy ~ Engage the 95% of users who don't convert

On a great day, ninety-five percent of landing page traffic is leaving. Only 5%. convert. Can we engage that 95%?

Clayton Smith

Will It Blend by Blendtec ~ Youtube Content Marketing Genius

A blender company shows the world what a great content marketing strategy is capable of

Clayton Smith

The Michelin Guide ~ A Content Marketing Masterclass

This mysterious group reviews tens of thousands of restaurants, in secret, handing out Michelin Stars to only the very best.

Clayton Smith

Content Marketing is not SEO

With the explosion of online platforms and the ubiquity of search engines, SEO and Content Marketing have become synonymous for many...

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